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Privacy Policy

Privacy, clearly explained

Clear choices. Careful handling.

This Privacy Policy explains how NEOtrition.co (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit our website or make a purchase.

We take privacy seriously and aim to be transparent while running a practical, sustainable business. This policy is designed to comply with applicable U.S. laws (including California and New York requirements) and the EU General Data Protection Regulation (GDPR) where it applies.

Last updated November 8, 2026
What we collect Only what we describe Order, contact, device, browser, and website-use information.
Why we use it Service, safety, improvement To fulfill orders, support customers, prevent fraud, and improve the site.
Your choices Access and control Rights vary by location and may include access, correction, or deletion.
01
The information in scope

Information We Collect

We collect the following categories of information:

Information you provide directly

  • Name, email address, shipping and billing address, phone number
  • Payment information (processed securely by our payment providers — we do not store full credit card numbers)
  • Order history and communication with customer support
  • Any information you voluntarily share (for example, in emails or support requests)

Information collected automatically

  • Device and browser information, IP address, approximate location
  • Pages visited, time spent on the site, referring website
  • Cookies and similar tracking technologies (see Cookies section below)
A note about health information: We do not intentionally collect sensitive health information. Please do not send us detailed medical records or diagnoses. If you mention health-related details in a support message, we will treat that information carefully and only use it to respond to your request.
02
Purpose before processing

How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Communicate with you about your order, returns, or support requests
  • Prevent fraud and protect the security of our website and customers
  • Improve our website, products, and customer experience
  • Send marketing emails only if you have opted in (you can unsubscribe at any time)
  • Comply with legal obligations
Our position is simple: We do not sell your personal information.
04
Only as needed

How We Share Information

We share information only as needed to operate the business:

  • Payment processors (to complete transactions)
  • Shipping carriers (to deliver your order)
  • Email and customer service tools
  • Analytics and website performance services
  • Professional advisors (lawyers, accountants) when necessary
  • Authorities when required by law or to protect our rights

We require service providers to protect your information and use it only for the purposes we specify.

05
Site preferences and performance

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Keep the website functioning properly
  • Remember your preferences
  • Understand how visitors use the site
  • Support marketing (only with consent where required)
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

Where required by law (including in the EU), we request consent for non-essential cookies.

06
No longer than needed

Data Retention

We keep personal information only as long as needed for the purposes described in this policy, including:

Order and transaction recordsGenerally several years for legal, tax, and accounting requirements.
Customer supportCustomer support communications.
Marketing listsUntil you unsubscribe or request deletion.

When data is no longer needed, we delete or anonymize it.

07
Access, correction, and control

Your Rights

Depending on where you live, you may have the following rights:

CCPA / CPRA

For California residents

  • Right to know what personal information we collect and how we use it
  • Right to request deletion of your personal information
  • Right to correct inaccurate information
  • Right to opt out of the “sale” or “sharing” of personal information (we do not sell personal information)
  • Right to limit the use of sensitive personal information (we do not use sensitive information for purposes that require this limitation)
New York

For New York residents

You have similar rights to access, correct, and request deletion of your personal information under applicable New York consumer protection laws.

GDPR

For individuals in the EEA/UK

  • Right of access
  • Right to rectification
  • Right to erasure (“right to be forgotten”)
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent at any time
To exercise any of these rights, email us at [email protected]. We will respond within the time required by applicable law. We may need to verify your identity before processing certain requests.
08
Across borders

International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States (or other countries where our service providers operate).

When we transfer personal data from the EEA, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission, or other lawful transfer mechanisms.
09
Age-appropriate protection

Children’s Privacy

Our website and products are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly.

10
Reasonable safeguards

Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information.

No system is infallible: However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
12
Keeping the policy current

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date. Continued use of the website after changes are posted means you accept the revised policy.

Privacy questions or requests

Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:

Email [email protected]

For EEA residents, you also have the right to lodge a complaint with your local data protection authority.

Thank you for trusting NEOtrition with your information. We are committed to handling it responsibly.

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